Mighty Kind Partners with Kind Cotton to launch ‘Radicalize Kindness’ Campaign

August 16, 2021 — Austin, Texas — Mighty Kind, the anti-bias education company that publishes a quarterly series for kids using kindness and compassion as a foundation for anti-bias/anti-racist learning, has partnered with Kind Cotton to launch ‘Radicalize Kindness’, a campaign rooted in spreading kindness across the two brands’ collective communities. Known for their ‘Be Kind’ t-shirt, Kind Cotton helps to put books in the hands of children with every purchase.

As part of the campaign, Kind Cotton will release a limited edition “Radicalize Kindness” t-shirt for kids and adults. Proceeds from the sales of this tee will not only put a book in the hands of a child, but $5 from every purchase will go toward supplying copies of Mighty Kind to children.

Mighty Kind and Kind Cotton have a shared belief that kindness should be rooted in justice and pushed forward with intentional action. Kindness is more than simple pleasantries and performances; it’s inclusive and bold and requires us all to take part. 

“We’re so excited to collaborate with Kind Cotton on a campaign that exemplifies our aligned mission of calling on a community who cares to take action,” shared Nadine Fonseca, Co-Founder and CEO of Mighty Kind. “We believe it is important to spread kindness, not only among the future generation, but for adults to model and engage as well. When we move beyond simple pleasantries, we have the opportunity to learn, grow, serve, and truly connect with others-- even when it is outside our comfort zone.” 

ABOUT MIGHTY KIND

Mighty Kind is an anti-bias education company that  independently publishes a children’s series celebrating the role of kindness and compassion as a foundation for anti-bias learning and in bringing the world closer together. Full of fun facts about the world we share, stories about kids doing good and actionable ideas for making an impacts, Mighty Kind is a resource to inspire a generation of kids who care. Released quarterly.

ABOUT KIND COTTON

Kind Cotton promotes true kindness and encourages childhood literacy through clothing & accessories. With every purchase, a book is given to a child in the community. More than just a donation, the company is focused on making a real impact on each child by personally working with them to develop and enhance reading skills.

For more information, or press inquiries, please email mightykind@laruepr.com  

Follow along on socials @mightykindkids and @kindcotton