Two simple words. Sounds easy, right? Kindness is the most basic human right we should all agree on. But kindness needs to be more than just simple pleasantries. In order to make a difference & change the world, we believe kindness must be rooted in justice & action. We believe in challenging one another to do better. We believe in standing up & using our voice to instill change. We hope you'll join us.
We're a family on a mission to create a more kind world!
As children, our fondest memories revolve around stories. Kaitlin’s mom & dad would tuck her in, give her a kiss goodnight, & share the adventures of Goofy, Donald, & Mickey. The Disney collection was her favorite. Kevin remembers insisting that his mom read the same baseball book to him every night, religiously. Kaitlin became a Kindergarten teacher & realized the importance of children reading books that interest them and having these books at home. Kevin knew he could help out. We created Kind Cotton to allow people like you to provide the magical experience of books to as many children as possible, all through our kindness-spreading clothing. Every purchase provides a book directly to a child.
♥ Kaitlin, Kevin, & Kenzie Johnstone
It's more than just a saying on a t-shirt. It's a lifestyle. Be kind to others, be kind to the environment, be kind to yourself. We're spreading our Be Kind message across the country and across the world. One person at a time. Are you with us?Join the Movement
If you've experienced a wonderful act of kindness, done something nice for someone yourself, or know someone doing Good - please let us know! We love to hear stories of kindness in the wild.