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Shop our newest collection: Fall/Winter '23

Shop the Collab: Kind Cotton x Here4TheKids

Pride 🏳️‍🌈

Co-Founder Kaitlin hosts the 'Kindness Is' Podcast

Spread kindness. Give back. Get paid!

Fundraise with us!

Our Favorite Children's Books for Back to School

Complete List of Book Donations & Recommendations

LGBTQ+ Inclusive Book Recommendations

Your Impact: Every purchase has a purpose.

Our Mission: 1,000,000 inclusive books to kids

Resources: Books we Recommend & More

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Spreading true kindness.

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Kindness is the most basic human right we should all agree on. But kindness needs to be more than just simple pleasantries. In order to make a difference & change the world, we believe kindness must be rooted in justice & action. We believe in challenging one another to do better. We believe in standing up & using our voice to instill change. We hope you'll join us.

Co-Founders Kaitlin & Kevin


1,000,000 inclusive books to kids

We are on a mission of putting one million inclusive books into the hands of kids.

One tee, one book at a time.

One million chances to bring the joy of reading to a child.

One million opportunities to inspire and engage.

We know this is a lofty goal, but we believe in the power of community and are grateful to everyone who believes in Kind Cotton!

Core Values

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Give Back

Making the world a better place through our one for one business model and other initiatives.

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Stand for what's right

Actively engaging in social justice initiatives to help create change.

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Building relationships with like-minded people who want to make an impact with us.

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Constant Improvement

Learning all the time and striving to do better every day.