"At Kind Cotton, our mission is to spread a little kindness while improving the lives of children......with every purchase, we are personally putting a book in the hands of a child"
- Founder, Kaitlin Johnstone
Some of my fondest memories as a child revolved around bed time stories. My parents would tuck me in, give me a kiss goodnight, and share with me the recent adventures of Goofy, Donald, and Mickey. The Disney collection was my all-time favorite! Then, as many 5 year olds I would read the story back to them from memory while they actively listened in awe when I could point out a word or two. Fast forward 25 years down the road and that same enthusiasm radiates from my voice, however this time I have a bigger audience; my students. There is nothing in the world that compares to watching 18 kids’ eyes light up with curiosity as the pages of a book turn.
Books offer an experience, a chance to imagine, a magical place to go in your mind.
Books also provide key facts and interesting information, which is key to any educational foundation. They open your mind to a limitless world of opportunities. I knew that I wanted to create more literature rich opportunities for my children, however I wasn't quite sure how.
Spreading Kindness. One shirt, one book at a time.
Then, after years of thinking, it finally came to me! What if we could allow people like you to make an impact on children through books, with a clothing brand?! My husband Kevin comes from a custom apparel background, so it seemed like the perfect fit! Just like that, Kind Cotton was born. Our fashion-forward clothing not only helps spread a simple message of kindness, but every purchase funds our reading program- with a book going directly to a child. With your help, we can truly make an impact.