We always want to strive toward being more than a clothing company that produces t-shirts with messages of kindness. It is our hope to not only grow the reach of our reading program and offer an experience for the children impacted, but also develop and deepen our relationship with YOU - all of our customers and supporters of our brand. Our goal is to create a safe, all-inclusive environment in which our supporters feel welcomed. We want to involve you in our initiatives even more to develop a powerful sense of community amongst all of us, because together, we can help make this world a little more kind.

This is exactly why we've dedicated the entire month of November to reflecting on our initiative to spread a message of kindness, empathy, and inclusiveness. We created our #KindnessChallenge - each week putting out a different task to encourage you to spread a little love to friends, family, and even yourselves. Our final challenge for the last week of November is all about giving back. Finding something you are passionate about and either donating your time or helping in other ways. We can’t wait to share your stories all week long!

To wrap up the challenges, thank all of you, and take time for one another, we decided that we will be opting out of going into any stores this “Black Friday”. Instead, we will most likely spend the day preparing for our little one’s arrival, cuddling on the couch watching Christmas movies, reading some new books, and giving back to small businesses via online shopping.

For Kind Cotton, we have made the choice to turn the day after Thanksgiving, November 29th, into #GiveBack Friday! We have been planning some huge ideas for the new year to expand our reading program and we’ve set a lofty goal of providing 100 BOOKS to children just from your purchases on #GiveBack Friday. To help, we will be discounting all of our tops, dropping some amazing new items that we will be showcasing all week, giving a free gift with every $100 spent, and giving even more extra savings to our loyal supporters! It all starts at MIDNIGHT 12am EST on 11.29.19.

Here are the details:

20% off ALL TOPS!

Yes, that's right. ALL of our tops will be discounted 20%. No code needed. All sale tops will be found HERE starting at midnight on Thanksgiving night!

5 New Items!

We're releasing some awesome new products:

Be Kind Campfire Mug

Be Kind Cozy Socks

Be Kind Cable Knit Hat

Just Be Kind Unisex Tee

PLUS - grab our Holiday Gift Pack - perfect for holiday gift giving - which includes the mug, socks, and knit hat at a discounted price!!

Check out all of our B̶l̶a̶c̶k̶ #GiveBack Friday new releases HERE

FREE Gift with $100 spent!

Spend $100+ on #GiveBack Friday 11.29.19. and get a pair of our cozy socks FREE! Just make sure you add them to your cart, and when your cart hits $100 , they will be free!

Extra 10% savings for supporters!

On top of ALL of this, we'll be giving our supporters - customers, email list members, text list members, rewards program members - an additional 10% savings! Be sure to sign up for our email list or text club and look out for your special bonus code!

As always, we could not make this dream happen without all of you. So far, you have helped provide over 7,000 books to kids and we're not slowing down! Thank you for giving back, spreading kindness, and believing in us.  We can't wait to make this B̶l̶a̶c̶k̶ #GiveBack Friday a memorable one with all of you!